The Macallan Manor

AAP reinvented the Macallan’s annual tasting into a 4-room, multi-sensory experience. The event toured 9 cities with 20 events. Guests journeyed through 4 immersive worlds. They explored an oak forest in Spain, had a double-blind taste test in a cooperage, were told tales inside a Himalayan mountain tent and danced to hot jazz in a speakeasy at the heart of the Manor. At the Macallan Manor, mere footsteps transported guests to distant shores and delightful encounters. 6,300+ people experienced the Macallan in a way they never thought possible at the Macallan Manor.