Staged Art Battle / Art Party
To launch Lenovo’s newest tablet, AAP created an Artist Vs. Artist Battle Royale in a Williamsburg warehouse. As the influencer crowd gathered, they engaged in a variety of games around the warehouse, all centered on creativity. The battle royal was broken up by breakdancer and beatboxer battles led by a pop-and-lock round girl. The video was turned into branded content and became the center of Lenovo’s social campaign.
Services
Event Concept Creation
Event Production
Performance Design
Lighting Design
Promotion & Attendee Sourcing
