Heineken – The Nightclub of the Future

Pop-up Nightclub

As part of the competition “Open Design Explorations” for Heineken, AAP collaborated with ten top designers from around the world to create a nightclub of the future. We oversaw the design of the guest experience, conceiving games and interactions that kept the party alive. Over 3,000 people visited the club during its week-long run in Milan, Italy.

Services

Experiential Design
Immersive Set Decoration
Performance Design
Lighting and Soundscape Design