Beaujolais Nouveau – Nouveau Magic

Product Launch Event

AAP transformed the Highline Ballroom concert venue into a magic-themed night circus for the Georges DuBoeuf Beaujolais Nouveau 30th Anniversary release. Over 300 press and industry tastemakers experienced main stage and intimate performances, including an augmented reality reveal of the year’s wine label by illusionist Marco Tempest.

Services

Event Concept Creation
Event Production
Performance Design
Immersive Set Fabrication
Lighting and Soundscape Design
Promotion & Attendee Sourcing