Absolute Vodka – AREA

Nightclub Revival Project

AAP transformed the Bowery Hotel into a beautiful mess as part of the grand opening of Absolut Vodka and The Hole NYC’s AREA nightclub exhibition. The concept centered around bringing guests into a “party within a party that’s already been destroyed.” Hundreds attendeed, including Calvin Klein, Jack Nicholson, Diana Picasso, Chuck Close, Glenn O’Brien, Jay McInerney, Tom Scannable, Jean Pigozzi, and Todd Eberle. Guests partied the night away, with national media coverage by The New York Times.

Services

Event Concept Creation
Event Production
Immersive Set Decoration
Lighting Design