On Tuesday, January 8th 2013, Nuance Communications launched their new product line at the consumer electronics show in Las Vegas. For this event, our team designed and constructed an immersive exhibition to showcase each of Nuance’s forthcoming products in a real environment.
During the design phase, we worked closely with the client to pinpoint their specific aesthetic while building out several computerized renderings (to scale) of the space. The installation was broken into six open-air sections where salesmen could walk the clients through and demonstrate each program.
The challenges were great as we had less than 1 month to pull together a team, rent a warehouse, build, and transport the exhibition to Las Vegas. The buildout brought together over 20 craftsmen together in a 7,000 sq. ft. warehouse on the Greenpoint waterfront between Christmas and New Year’s. We broke down the build into five departments: the scenic painters, the carpentry crew, sculptures, managerial team, and video game designers.
After the buildout was complete, we put it on a 52 ft truck and shipped it to vegas. A week later, the entire team flew out to Vegas to meet the truck at our destination, the Cosmopolitan Hotel. The overnight installation went off without a hitch. It was rewarding to see the final product come together, and the clients happy .