November 14th, 2012,
For thirty years, Georges Duboeuf has released Beaujolais Nouveau in the U.S., every year with a riotous flourish and celebration to top that of the year before. This year we came up with ‘Nouveau Magic’, a party to top all others, combining the history of old magic and new under one roof for a spectacular event.
Guests entered the Highline Ballroom, finding the once familiar venue immersively transformed into a French village at harvest festival. Upon entry, guests were handed an empty glass, confusion turned to curiosity as stilted servers and provocateurs moved through the crowds. Guests found themselves transported to a magic world, surrounded by a variety of magicians, provocateurs, stilted wine servers, and storytellers. Jaw-dropping stage performances and other surprises bedazzled and excited guests leading up to the midnight hour, when techno-illusionist, Marco Tempest revealed the 2012 Beaujolais Nouveau with a curated augmented realty performance.